We use the highest quality natural ingredients; meaning we don't skimp on the PG, VG, or Nicotine. Yes, it costs a little more to make each bottle of Live Well E-Juice, but we feel that the quality of juice is what makes the difference in your vape experience. We never dilute our blends by adding extraneous oils or distilled water like some other juice manufacturers. This is our passion, the same way the best local restaurants only use the best ingredients to make the best food, we go to great lengths to provide the best blends to give you the vape experience you deserve. Made in USA.